I'd come off social media, and the only way I had left to keep up with my local masjid was a handful of WhatsApp groupchats. The notifications were unmanageable. I muted them. And then I lost touch — with the classes, the events, the small things that hold a community together. I figured I couldn't be the only one feeling that.
So my co-founder and I decided to learn. The first version of what would eventually become Sahla wasn't a product. It was a resume project. We were going to make an app for the two of us — a single mosque's information, in a single place, without the noise.
The lecture that changed the project.
While we were building, my local sheikh gave a talk that I haven't been able to shake.
His point was simple: Muslims should give back to the masjid and the community in the areas they're specializing in. Money is good. Money matters. But it isn't the only currency.
If you're studying medicine, the community needs your medicine. If you're studying law, the community needs your law. And if you're learning to build software, the community needs you to build for it.
I sat with that for a long time. The app I was working on was for two users. By the end of that week, I'd thrown out the brief.
From a personal problem to a community one.
We rebuilt it as something that could serve the whole masjid — not just me. Prayer times, programs, events, lectures, donations, the things people actually opened their phone for during the day. We pushed through every wall we hit. Neither of us had any business doing this; we figured it out anyway.
When we launched, I expected family and a couple of close friends.
And then the calls started. Imams from other masjids had heard about what we'd built and wanted the same thing for their own communities. Not a page inside ours. Not a stripped-down version.
The same thing — but for them.
That's when Sahla stopped being an app, and started becoming a platform.
Every mosque deserves its own app.
That sentence is the entire reason Sahla exists. Not a page inside someone else's app. Not a logo in a directory. Their own app — their name on the App Store, their icon on the home screen, their identity in the pocket of every member of their community.
Mosques have been underserved by technology for as long as technology has existed for mosques. The dominant model has been: pay a subscription, get a generic page on a shared platform, hope it does what you need. We thought that was backwards. The mosque is one of the most important institutions in a Muslim's life. The tech that serves it should reflect that — not flatten it into a template.
Built with mosques, not at them.
Everything we ship gets used at MAS Staten Island before it gets sold to anyone else. That rule is non-negotiable. If it doesn't work for a real community of three thousand five hundred people on a Friday afternoon, it doesn't go in the product.
We design with mosque admins, not for them in the abstract. We sit with imams to understand iqamah rules. We talk to the volunteers who are actually adding programs at 11pm because they finally got off work. The features in Sahla aren't features we imagined someone might want — they're features people asked us for, by name, while we were standing in the masjid.
Made sustainable for the mosque, not just for us.
Most mosques can't justify a tech subscription out of their operating budget — and we knew that going in. So we built a business ads model directly into the platform. Local Muslim-owned businesses can promote their services inside the mosque app, and the ad revenue offsets the cost of the subscription. With as few as five active advertisers, the app pays for itself.
That isn't a clever marketing line. It's the reason mosques actually say yes.
What we're building toward.
We're not trying to be the biggest tech company in religious infrastructure. We're trying to build the right one — one that respects the mosque, serves the community, and earns the trust of every imam, board member, and volunteer who decides to bring us in.
The first hundred mosques will look different from the next thousand, and we'll keep listening, keep iterating, keep making sure we don't drift. The standard is, and will always be: would this make the mosque stronger? If yes, we ship it. If not, it doesn't matter how good the demo looks.
What started as a way to get my own notifications under control became an app for my masjid, then a platform for masjids everywhere. I think about that sheikh's talk often. Build with what you've been given, for the people you've been given to.