Case Study

MAS Staten Island

How one of New York's most active mosques launched their own branded app — and connected with 3,500+ community members.


3,500+

Active app users

95%

Push notification reach

$12K+

Donations processed

$13K+

Business ad revenue

50+

Programs managed


The Problem

MAS Staten Island is one of the most active mosques in New York City, with hundreds of families attending weekly. But like many mosques, they relied on WhatsApp groups, Facebook posts, and word of mouth to communicate with their community. Important announcements got buried. New families couldn't find prayer times. Donation drives reached only a fraction of the congregation.

The Solution

MAS Staten Island partnered with Sahla to build their own branded app — listed in the App Store under their mosque's name, with their colors and identity. The onboarding took 30 minutes. Within two weeks, their community had a dedicated app with prayer times, push notifications, donation campaigns, and a full program calendar.

The Results

Within months, over 3,500 community members downloaded and actively use the app. Push notifications reach 95% of the congregation. Donation campaigns are more visible and accessible. Programs that used to struggle for attendance are now full. The mosque's board has complete visibility into engagement and can communicate with every family in seconds.

“Sahla gave our mosque its own identity in the App Store. Our community finally has one place for prayer times, events, and donations. It's changed how we connect with our families.”

— MAS Staten Island Administration

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